Social media is now being utilized for media influencer and marketing purposes, where the primary goal is to earn as many followers as possible. This is why many users subscribe to adopting social media strategies that offer better and more efficient ways of growing an audience.
One of these social media initiatives is SEO writing. Unknown to many, SEO works on social media just like it does with other text articles. But it is tricky to pull off in practice and may cost a bit of money. Considering such discouraging factors, what is the essence of SEO optimization in social media strategies?
In this interview, a representative of the Web Finance Team elaborates more on the benefits of integrating SEO in social media strategies and how it may not be an end in itself.
How can SEO optimization help in building social media accounts?
Put, integrating SEO in social media strategies helps in the discoverability of business accounts. Social media sites rank high in Search Engine Result Pages (SERP). As such, social media accounts need impressive search visibility to appear on the first page, and SEO optimization does the job.
For brands seeking a broad audience reach, using SEO in product descriptions and captions will ensure the smooth delivery of potential customers to their social media pages. Otherwise, the chances of such content ever gaining widespread attention on social media and even the Google search engine will be close to zero.
Which social media platform is most suitable for integrating SEO writing?
Technically all social media that connects to a broad audience in the digital space and gives credence to written captions and texts are on this list. The most notable among these platforms are LinkedIn, Facebook, Instagram, Pinterest, Twitter, and YouTube.
Have you ever created social media strategies without SEO integration? Was it successful?
Not all businesses require a complex procedure to gain reach. There are times when other social media strategies can be just as productive, if not more, than SEO writing.
These strategies could include compelling content, influencer marketing, online interactions with followers, and many more.
Our team went about all these approaches, and most of the time, they were a success.
What advice does the Web Finance Team have for people who cannot utilize SEO in their social media strategy?
Only some people can optimize SEO in their social media accounts. Understanding SEO writing takes diligence, work, and sometimes, money. So only a few people, tiny business owners, may be able to afford it. But you should know that this doesn’t mean their social media strategy isn’t top-notch.
You can utilize other textbook social media strategies and yield better results without adopting SEO for the slightest thing.
What are the chances that regular social media content would make far more reach than SEO-optimized ones?
Ultimately, it all boils down to the originality and creativity of the owners of standard non-SEO social media accounts. Seo-optimized social media strategies aim to put funds at the top of people’s searches. This earns you a quick and fast audience even if your content doesn’t do the work.
However, non-SEO social media can appeal to followers through valuable content and will not need SEO if those followers help spread awareness. So, with better content, customer base, and strategy, regular social media will outdo SEO-optimised ones by a clean margin.