Building a strong business website means that you have to take an interest in getting the design right. The design needs to be right for visibility and engagement. Knowing what elements of your design matter most comes with research.
If you’re working hard to craft a business website that lifts your operation to a higher level, take an interest in learning a few things about SEO (search engine optimization).
Proper SEO habits will make your website easier to find and more pleasing to users. Here is a brief look at some SEO tips for your business website.
See what Google sees
If you already have a website that you’re simply trying to optimize, you can use a feature-rich plugin like Yoast to see your pages just as Google’s algorithm sees your pages.
Yoast gives you targeted analytic feedback that you can use to discover which elements of your design are more effective and which elements should be shifted or changed.
Yoast will also allow you to see whether or not your keyword choices are appearing in your title in the SERPs (search engine results pages), giving you a clear outlook on your target’s efficiency.
Utilize the right keywords
Using the right keywords within the text of your business website is a crucial piece of the SEO puzzle. You have to identify the purpose of your pages to the search bots, so they know how and where to rank your content in the SERPs.
Use keywords that clearly identify the purpose of your business. For instance, this site for business capital funding loans uses those words more than five different times within the text of this page alone.
Caution yourself, though. Over stuffing your text with a chosen keyword will work against your SEO efforts and hurt your SERP placement.
Keep things moving fast
The loading speeds of your pages matter a great deal to users and to your overall effectiveness online. People don’t want to wait for more than just a few seconds to view your pages, so don’t make them. Keep a watchful eye on the loading efficiency of your pages, and do what is necessary to speed things up.
Simplicity is important
Simplicity is also important when you’re working on boosting the SEO ratings of your website. When a website is easy for users to explore, they will take the extra time needed to dig into the content you offer.
Focus your simplicity efforts on navigation. A simple stationary navigation bar will get people where they need to go in a flash. Overcomplicating the process will stall the exploration of curious users.
Optimize your images
Finally, make sure you have high quality images within your design. However, those high quality images should also be optimized. The alt tags you use matter in SEO terms.
You want targeted keywords there too. Don’t let your images bog down your loading speeds either. Compress large image files, so everything keeps moving swiftly for visitors.