For companies to remain competitive in a world with many rival brands, the need to devise ingenious marketing strategies to attract a considerable share of the target market remains evergreen. This need has also fostered a paradigm shift from manual processes of creating and sending out promotional emails to email automation. In this system, the customers can be reached where they are and at the same time, regardless of the size of the database.
Success Financial recommends tools like Mailchimp, Intercom, Convertkit, and Drip to help facilitate email automation for your company in an easy and non-complex manner. But, if you are unsure of how email automation plays a part in maximizing your marketing strategies, here are a few reasons to get you convinced about email automation.
Saves Time And Efforts
It is tiresome having to send emails to every customer one after another while trying to market a product. Not only would a lot of time be wasted, but it will also require tremendous effort depending on the size of the company’s customers or leads. In the end, a human mistake may cause certain emails to be omitted from the entire process, losing a prospective paying customer.
Therefore, it should go without saying that sending automated emails to a large number of subscribers at once will save you time by eliminating the need to complete the same duties for each subscriber individually. Additionally, there are no concerns when your client base increases, as email automation will ensure that every customer gets the same benefits and access to information.
Maintain Lead Engagement And Turn Them Into Sales
The goal of every marketing strategy, just like Success Financials’ exclusive marketing program, is to convert leads into customers. It necessitates unceasing communication with prospects to make sure they are familiar with your products and other offerings.
With email automation, you can easily send a series of customized emails such as welcome emails, abandoned cart recovery emails, visitor re-engagement emails, product abandonment emails, order confirmation emails, product review emails, and many others.
These emails being automatically sent out at various times will help to increase brand awareness and keep customers interested and informed. There is a good chance that the leads will make the decisive purchase of the products or services if everything is done correctly and on schedule.
Increase Customer Retention
A good business is one that can turn a lead into a customer, while a great business ensures that the customer keeps on patronizing the brand after the first purchase. With Email automation, you can rekindle your relationship with subscribers who haven’t made a purchase from you in a while. This can be implemented by using automated win-back emails created to persuade inactive receivers to reengage the products on sale.
Additionally, a crucial component of any marketing strategy is making each current email subscriber feel valued. Thus, using automated emails to offer special discounts will help foster a more effective relationship between the brand and the customer, which will drive an increase in revenue.