Unlike the other social media platforms that carry every Tom, Dick, and Harry, LinkedIn has carved itself a name as a professional platform for sharing and parading professional profiles. Here, the members are not seeking to share with their friends small talks about the weather and other social trivia. The primary focus on this platform is to use the social fiber as a tool for boosting business and professional relations.
Given this essential difference with other social media platforms like Facebook and Twitter, it is necessary to approach this platform with tact and viable strategies. Therefore, we have selected these ideas to help you build your reputation and profile on LinkedIn. To discover more, keep reading.
Target Your Posts by Industry and Location
LinkedIn permits members to target their posts to particular audiences. For instance, if you wish to share your articles with a focus on a particular industry, you may set the status update to target your contacts in that given location or industry.
This way, you will not waste your time aiming your content at the wrong people. For example, you will not waste your time trying to share aviation content in India with doctors in Canada since an average doctor is interested in medical trends.
Keep Your Company Descriptions Up to Date
To succeed in your profile boosting, it is needful to keep updating your corporate description. This way, it will be easy for your followers to identify you using your latest fields of specialty and keywords.
Utilize Images to Attract Attention
Just as it is with all other platforms, images work wonders on your company’s LinkedIn profile. Even though it is not a loose social network platform where you can parade your company’s photos, it is still necessary to optimize the power of images to boost your profile.
Therefore, you need to use a professional logo and image that will attract the attention of your followers. You should also do the same when posting your content. It is necessary to embellish your content with relevant photos to make them more appealing to your target readers.
Optimize Description Tags
It is not just enough to post content on your LinkedIn profile. It is also necessary to give it a serious SEO consideration by using relevant and descriptive keywords that will make it easy for your followers and other contacts to locate you.
Bring Your Employees on Board
When boosting your corporate profile on LinkedIn, it is advantageous to bring your workers on board. When you allow them to follow the company that is paying their bills and putting food on their tables, it becomes more encouraging and easier for other people to follow your company when they see that employee who serves them at the counter in your list of followers.
Track LinkedIn Insights
LinkedIn does provide analytics regarding your followers and posts every 24 hours after publishing your content. By looking at these details, you can know who viewed your posts, their comments, shares, geographical locations, and industry.
Add a Follow Button to Your Company Website
Another way of boosting your company profile on LinkedIn is using your website as a pointer to your LinkedIn profile. You can also add the same to your blogs so that people can share and follow your content on LinkedIn from the blog.
Share Your LinkedIn Profile
Since LinkedIn is a social platform with a professional face and focus, you can still integrate it with the other more casual platforms such as Instagram, You Tube, Twitter, and Facebook. You can add your company’s profile link to your descriptions on these sites to channel your visitors and contacts to your LinkedIn profile.
Sponsor Your Content
Even though posting quality content on LinkedIn is free and necessary, you can get more from your content by sponsoring it. You can pay a small fee for LinkedIn to share your content updates on the feeds of people who are not currently following your business. By sponsoring your content, you will enjoy the privilege of choosing whom you want to see your content updates and how frequent they need to see it.
This way, you will increase your readership base across the world, and in the process, boost your profile on this professional platform. If you want to go social while maintaining a serious professional face and focus, then it is needful to consider how you promote your company profile on LinkedIn.
