If you’ve got a startup business, it’s imperative you do everything you can to make it stand out from the crowd. There are many marketing techniques you can try, and although all can be effective you need to find what works for your particular business. Here, we have 10 startup marketing tricks that’ll help you stand out from your competitors:
1. Eye Catching Branding
Eye catching branding is essential when it comes to standing out from your competitors. You need to think about what your business stands for, the colors you’d like to incorporate into your site, products, etc, and your target market.
An effective logo is usually fairly minimal, like Nike’s for example. Colors and fonts can make a huge difference too, so research the best fonts for your site and how color schemes can set the mood.
2. Send Leaflets in The Post With a Twist
Many leaflets that get sent in the post are soon ignored and forgotten about. If you want to stay ahead of the rest, why not send leaflets with a twist? Colored envelopes can help a leaflet to stand out and actually get read rather than thrown away.
3. Send Sweets to Your Customers
Loyal customers deserve treat. Send them sweets with their order – they won’t forget you in a hurry, and will be more likely to use you again!
4. Give Away Free Stuff that People Can Really Use
Branded free stuff is a great way to get people to remember you. You could give away branded pens, video brochures and mugs (people always need a pen or a mug), or you could do one better and give away branded umbrellas on a rainy day!
On a cold day, why not put a sign outside saying ‘everyone welcome inside for free hot chocolate’? It’s a sure fire way to get people through the door!
5. Communicate With Your Audience
Get social with your audience and ask them about their day. Social media is a great way to get to know your audience a little better and find out how they think. This way you’ll know what they are passionate about. You’ll find out what they like, want, or need and even get new business ideas you can use to improve your business
6. Run Competitions
Competitions are ran all over Facebook and Instagram, perfect for getting more followers and brand awareness.
7. Develop a Public Persona
Why have a boring, bog standard public persona when you could develop an awesome persona that people want to interact with? Check out Frank Body and take some tips!
8. Post Funny/Interesting/Helpful Content
This content is the best kind – it has more chance of getting shared, and you can put money on the fact that visitors to your site will come back for more.
When done correctly, infographics can give useful information all rolled into one pretty picture.
10. Guest Post
You probably have reservations about sharing all of your expert knowledge, but it’ll get you more followers, visitors, and conversions. Guest post on blogs relevant in your industry to make an impact.
The 10 tricks above are guaranteed to help you stand out from the crowd – try them and you’ll love the results!